Keyword Research

Choosing the wrong keywords is like shooting yourself in the foot before you start a race. Keyword research is a vital aspect of any successful search campaign. Choosing the correct keywords is a fragile balance of attracting the right visitors and bringing them to a correctly optimized landing page.

A dedicated Optimize PPC manager works hand-in-hand with every client to select the perfect keywords and remove the undesirable negative keywords. After we determine the perfect keywords, we can attract the perfect customers!

Quality Score Optimization

In 2007 Google announced the addition of "quality scores" in an effort to provide the most relevant paid search results to its user. The idea was to penalize non-relevant and poorly structured advertisements. Today, quality scores are one of the most important factors that determine the cost and rankings of your keywords. Quality scores take into account the overall quality of your landing page, the structure of your ad groups and campaigns, click through rates , and the relevancy of your keyword to your ad and site.

Our team of PPC Quality Score experts will help optimize your score. Even a small quality score bump can simultaneously increase PPC Ad position and decrease your Price Per Click by over 20%!!

Ad-Copy Optimization

The PPC ad-copy is your first interaction with your potential customers. Our PPC analysts will create the most relevant and engaging Ad-copy possible to attract better quality and more relevant customers. In addition to creating high quality ads, we will track the successes and failures of all Google Adwords Ads through post-click optimizations with A/B/C and multivariate landing page testing.

Not only would well-written and relevant Ad Copy bring in better clicks, it will also increase your quality score and lower your price per click!

Bid management

Bid management is a crucial part of any campaign and involves near-real-time tweaks to your bids to make sure you get the best bang for your buck. Although the recent trend has been towards automated bid management tools, these can often cause more problems than they help.

We take a unique approach of having a dedicated PPC Manager involved with all of our bid management to ensure higher success rates. The human touch has been proven to be far more effective at addressing issues such as seasonality and business patterns that a tool just won't pick up.